Choose Your Attractions
Step 4: How to Choose the Right Mix of Attractions
successful park isn’t just a room full of equipment; it’s an ecosystem. The specific attractions you choose will determine your traffic flow, customer retention, and repeat visits. Don’t just pick what looks cool—pick what drives revenue.
How we can helpa
The Strategy: Core Capacity vs. "Wow" Factors
To maximize profit
We recommend the 80/20 Rule: Use 80% of your space for “Core” structures (like the main maze or jump court) to handle capacity. Use the remaining 20% for unique “Attractions” (like interactive games or ninja courses) to create the excitement that makes kids beg to come back.
Option A: For Family Centers (Ages 0-12)
If your target is families with young children, your goal is Immersion & Interaction. Beyond the main jungle gym, you need “sticky” add-ons to keep them engaged longer. Strategy: Focus on Role Play houses, interactive ball pits, and electric soft play.
Option B: For Trampoline Parks (Teens & Adults)
For older kids and active adults, simple bouncing gets boring fast. You need Challenge & Competition to drive social sharing and higher ticket prices. Strategy: Focus on high-adrenaline slides, slam dunk lanes, and ninja courses.
Pro Tip: The Hybrid Model
Can’t decide? The most profitable modern venues combine both. Capture the entire family market by having a Soft Play zone for toddlers and a Trampoline/Ninja zone for older siblings.
- Sarah J., Owner, PlayWorld USA
